5. Which part can be omitted（去除） in memo writing？ （）

正确答案： signature （签名/落款） |salutation （问候语） |letterhead （信件抬头）

第四章测试

1. A customer's knowledge about brand factors includes ___________. （）

正确答案： reputation |features |values |specifications

2. Brand awareness is crucial in persuading， informing and reminding both potential and existing customers towards making a brand decision. （）

A、正确

B、错误

正确答案：A

3. Brand recall refers to how well people connect a brand with products， ideas， taglines， and other attributes. （）

A、正确

B、错误

正确答案：B

4. Extending your brand in every aspect of corporate life is the strategy of ___________. （）

正确答案： integrating your brand

5. In writing a business proposal， it is important to remember not to turn the opening into an introduction to or overview of your company. （）

A、正确

B、错误

正确答案：A

第五章测试

1. Higher Engagement is one of the benefits of digital advertising. （）

A、正确

B、错误

正确答案：A

2. The advance of high-speed mobile networks and the penetration of mobile devices contributes to the the growth of online advertising.（）

A、正确

B、错误

正确答案：A

3. Behavioral data providers can rely on _______ to collect a customer's information. （）

正确答案： online searches |purchasing history |internet browsing habits

4. _______ are generally used in e-commerce like eBay and Amazon. （）

正确答案： Promoted listings

5. The language of notice and announcement should be straightforward， concise， simple， accurate and formal. （）

A、正确

B、错误

正确答案：A

第六章测试

1. Cross-border e-commerce involves the sale or purchase of products via online shops across national borders. （）

A、正确

B、错误

正确答案：A

2. The main target markets of China's cross-border e-commerce are Russia and Brazil. （）

A、正确

B、错误

正确答案：B

3. Which of the following makes it convenient to deliver large goods from one country to another？（）

正确答案： overseas warehouses

4. User-generated content （UGC） is an effective way to improve customer experience， which is delivered and shared in interactive ways like ？ （）

正确答案： VR / AR |live streaming |posts |short videos

5. Which of the following statements about email writing is not true？ （）