B.Networking and meeting with potential clients

C.Using Internet marketing to attract new clients

D.Finding new potential members for a CVB

正确答案：Networking and meeting with potential clients

2、Which of the following is one of the three main questions when qualifying a prospect？

A.Does a need exist that the destination can satisfy？

B.Does the destination have enough hotel rooms to satisfy the prospect’s requirements？

C.How much revenue will the potential event bring to the destination？

D.What kind of leisure activities will the event’s attendees want？

正确答案：Does a need exist that the destination can satisfy？

3、How is asking a prospect to rank his or her needs in order of importance helpful to a CVB salesperson？

A.It allows the salesperson to help the prospect decide which destination venues would be best for the event.

B.The list can help the salesperson to decide whether the destination is a good fit for the prospect.

C.The prospect may think of more questions to ask during the process.

D.It gives the salesperson the order in which to sell the destination’s strengths.

正确答案：It gives the salesperson the order in which to sell the destination’s strengths.

4、A customer’s doubts that must be overcome during the sales process are called typically calle

D.

A.Liabilities.

B.Concerns.

C.Objections.

D.Opportunities.

正确答案：Liabilities.

5、An objection that deals with something a destination cannot provide is called

A.

A.Misunderstanding.

B.Limitation.

C.Physical objection.

D.Liability.

正确答案：Liability.

第三章单元测试

1、A consolidated approach to destination marketing is beneficial to tourism businesses becaus

E.

A.pooling resources gives businesses greater buying power than they would have on their own.

B.larger marketing campaigns always yield better results.

C.it is better to concentrate marketing efforts on just one type of media.

D.it allows businesses to cut corners.

正确答案：pooling resources gives businesses greater buying power than they would have on their own.

2、What is the first step in devising a brand for a destination？

A.Come up with a catchy slogan.

B.Craft a positioning statement.

C.Create a logo.

D.Define the destination’s selling points.

正确答案：Define the destination’s selling points.