正确答案：presenting ideas clearly and concisely.

7、A business message should be long because quantity enhances quality.（）

A.False

B.True

正确答案：False

8、When you compose a business messages，you often need to cater for several levels of readership.（）

A.False

B.True

正确答案：True

9、One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences.（）

A.False

B.True

正确答案：False

10、Although business writing in English seems intimidating，templates or form letters can be an effective means to help with it.（）

A.True

B.False

正确答案：False

第二章单元测试

1、What question should you ask to visualize your audience？（）

A.What position does the person hold in the organization？

B.Do I need to include more background information？

C.Should I expect a neutral，positive，or negative response to my message？

D.All answer choices are questions you should ask to visualize your audience.

正确答案：All answer choices are questions you should ask to visualize your audience.

2、Stephanie is preparing a market analysis for her business plan.For firsthand information she should（）

A.review scientific experiments conducted by experts.

B.search the Internet for related Web sites.

C.search manually in her local library.

D.conduct interviews and surveys or organize a focus group.

正确答案：conduct interviews and surveys or organize a focus group.

3、Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program.Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff？（）

A.Research in company files

B.Library research rooms

C.Questionnaires and surveys of employees

D.Tightly controlled scientific experimentation

正确答案：Questionnaires and surveys of employees

4、The direct strategy would be most appropriate when（）

A.expecting the audience to be pleased，mildly interested，or neutral.

B.delivering bad news.

C.revealing sensitive news.

D.presenting ideas requiring persuasion.

正确答案：expecting the audience to be pleased，mildly interested，or neutral.

5、Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage.The strategy Richard used is called（）