A.Geographic

B.Divisional

C.Matrix

D.Functional

正确答案：Functional

4、The main types of organizational structures are（）.

A.divisional structure

B.functional structure

C.matrix structure

D.geographic structure

正确答案：divisional structure；functional structure；matrix structure；geographic structure

5、（）structure is commonly used in very large organizations when a greater volume requires greater coordination.

A.Geographic

B.Matrix

C.Divisional

D.Functional

正确答案：Matrix

第六章单元测试

1、Employee benefits is pay for services during the course of employment.。

A.正确

B.错误

正确答案：错误

2、Employers can choose whether or not to offer mandatory benefits.。

A.正确

B.错误

正确答案：错误

3、（）is a direct form of employee compensation， including salary， or wage， overtime wage， commission， etc.

A.Monetary compensation

B.Non-monetary compensation

C.Benefits package

D.Compensation package

正确答案：Monetary compensation

4、Why benefits are important for employers？

A.Benefits can help employer differentiate its business from its competitors.

B.Benefits can attract talents.

C.Benefits help to retain enjoyable and rewarding staff.

D.Benefits can keep the employees engaged and on board once they worked in the company.

正确答案：Benefits can help employer differentiate its business from its competitors.Benefits can attract talents.Benefits help to retain enjoyable and rewarding staff.Benefits can keep the employees engaged and on board once they worked in the company.

5、Employees that are happy and positive at work are said to have positive or high employee morale.。

A.正确

B.错误

正确答案：正确

第七章单元测试

1、The 4Cs of marketing is the foundation of the idea of marketing mix.。

A.正确

B.错误

正确答案：错误

2、Statistics and details about the product and the market help make a good product presentation.。

A.正确

B.错误

正确答案：正确

3、In the introduction phase of product life cycle， company may have（）sales volume.

A.small

B.medium

C.huge

D.big

正确答案：small

4、To meet the pricing objective of maximizing profit margin，（）pricing strategies is often employeD.

A.penetration

B.psychological

C.loss leader

D.skimming

正确答案：skimming