智慧树知到《商务英语案例分析》章节测试答案

绪论单元测试

1、Who are suitable to take the course？

A.People using English to communicate in business settings.

B.College students in the major of business administration.

C.Senior high school students planning to study abroaD.D.Governmental officials in charge of foreign affairs.

正确答案：People using English to communicate in business settings.

2、How many subject areas are included in this course？

A.12

B.6

C.5

D.4

正确答案：5

第一章单元测试

1、Who usually conducts a SWOT Analysis for a business？

A.Managers

B.Employees

C.Banks

D.Lawyers

正确答案：Managers

2、Which of the following SWOT elements are internal factors for a business？

A.Weaknesses and Threats

B.Opportunities and Threats

C.Strengths and Weaknesses

D.Strengths and Opportunities

正确答案：Strengths and Weaknesses

3、Which of the following could be a strength for a business？

A.The location of a business

B.A price that is too high

C.Weather

D.A new international market

正确答案：The location of a business

4、Which of the following should be asked when you try to identify the strengths of your company？

A.Does political climate help you develop your business？

B.Which advantages does your company lack？

C.What do you do better than your competitors？

D.Which trends can negatively affect your business？

正确答案：What do you do better than your competitors？

5、Which of the following could be a weakness for a business？

A.Competitors with better financial support

B.A developing market

C.Poor quality of goods and services

D.Special marketing expertise

正确答案：Poor quality of goods and services

6、Which of the following is true about weaknesses？

A.It’s external and helpful.

B.It’s external and harmful.

C.It’s internal and helpful.

D.It’s internal and harmful.

正确答案：It’s internal and harmful.

7、Which of the following could be an opportunity for a business？

A.Having quality processes and procedures

B.A new competitor in its home market

C.Moving into new thriving market segments

D.Damaged reputation

正确答案：Moving into new thriving market segments

8、A new vocational training project can be considered as a/an（）for an employee.

A.strength