B.threat

C.weakness

D.opportunity

正确答案：opportunity

9、Which of the following could be a threat for a business？

A.Changes in technology

B.A market vacated by an incapable competitor

C.Lack of marketing expertise

D.Location of the business

正确答案：Changes in technology

10、（）could be a threat for Simon， who has worked in the company for 30 years after graduating from high school.

A.His poor communication skills

B.His limited educational experience

C.A Possible downsizing at his company

D.A new position that matches his skills

正确答案：A Possible downsizing at his company

第二章单元测试

1、According to Maslow’s theory， the needs of（）are the most basic needs of human being.

A.self-actualization

B.esteem

C.safety

D.biology and physiology

正确答案：biology and physiology

2、When all of the physiological needs are met， people tend to become concerned with（）.

A.social needs

B.sel-acutalization needs

C.safety needs

D.esteem needs

正确答案：safety needs

3、“Catherine is well recognized by her peers for being creative and has recently promoted to a higher position， and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her（）needs.

A.social

B.biological and physiological

C.esteem

D.belonging and love

正确答案：esteem

4、The order of Maslow’s Hierarchy of Needs， from bottom to top is：（）.

A.Physiological， Safety， Social， Esteem， Self-Actualization

B.Physiological， Social， Safety， Esteem， Self-Actualization

C.Safety， Esteem， Social， Self-actualization， Physiological

D.Safety， Physiological， Esteem， Social， Self-actualization

正确答案：Physiological， Safety， Social， Esteem， Self-Actualization

5、Which of the following can possibly satisfy the needs of safety， according to Maslow’s theory？

A.Retirement benefits.

B.Travel bonuses.

C.Reasonable wages.

D.Free lunches.

正确答案：Retirement benefits.

6、What should a company do if it wants to motivate employees by meeting their esteem needs？

A.Organize team-based projects.

B.Create comfortable working environment.

C.Offer training and higher job titles.

D.Buy life insurance for them.

正确答案：Offer training and higher job titles.

7、Which of the following statements is true in Maslow’s motivation theory.